Share of Voice (AI)

Share of voice in AI search measures how often a brand appears in AI-generated responses relative to its competitors for a set of monitored queries. It provides a competitive benchmark showing whether a brand is gaining or losing visibility in the AI search landscape.

How to Calculate AI Share of Voice

Calculating share of voice requires defining a set of relevant queries, running them across AI platforms, and measuring how frequently each brand appears. If your brand is mentioned in 7 out of 10 monitored queries while a competitor appears in 4, your share of voice is higher for that query set.

Competitive Strategy Metric

Share of voice is particularly valuable as a competitive strategy metric. Unlike citation rate (which measures your absolute performance), share of voice shows your relative position. You might have a strong citation rate, but if a competitor's rate is growing faster, your share of voice is declining.

Platform-Specific Tracking

Track share of voice across platforms separately. A brand might dominate on Perplexity but have low share of voice on ChatGPT, suggesting platform-specific optimization opportunities.