Structured Data

Structured data is standardized, machine-readable markup added to web pages that helps search engines and AI systems understand the content, context, and relationships on a page. In the context of GEO, structured data — primarily in JSON-LD format following schema.org vocabulary — provides supporting signals that can improve how AI search engines retrieve, interpret, and cite your content.

Key Schema Types for GEO

Key schema types for GEO include: Article (with author, datePublished, and dateModified), FAQPage (frequently used by AI for conversational queries), Organization (associates your brand with your domain), HowTo (useful for instructional content), and DefinedTerm (valuable for glossary and definitional content).

A Supporting Signal

Structured data is not the primary factor in AI search visibility — content quality, authority, and freshness are more impactful. However, structured data acts as a supporting signal that makes your content easier for AI retrieval systems to process and understand. It removes ambiguity about what your content covers, who authored it, and when it was last updated.

Implementation

Implementation is straightforward: add JSON-LD script blocks to your pages following schema.org specifications.